In this 2010
television commercial advertising the new and sleek car, the Audi R8 V10
Spyder, the Iron Man 2 film is used to grab its viewer’s attention. The
advertising car company based its product off of the high percentage of
interest towards superhero films from viewers everywhere, which can get them
more purchases overall. Most commercials are targeted to persuade the viewer to
want something whether or not they considered it before and when the
advertisers want to really sell a product, they use something or someone
relatable and well known to most of their viewers. The tagline of this
commercial is, “It’s awe-inspiring, it has unbridled power, and it can also get
the girl.” The marketers used this to show that the car is like Iron man in the
way his suit is sleek, powerful and how he always manages to get the girl. This
marketing idea is trying to make the car seem new and improved by using Iron
Man as a comparison because they want people to buy this “amazing” vehicle and
they realize that most superheroes always own cool products which makes the
viewers want to have the same items. This advertisement does a good job
incorporated and reconciling naughty in the way of using the film, Iron Man, as
a marketing method because ideally, this commercial does not prove that this
car is even a good product in the first place. Are you willing to base the
consistency of a product off of the use of a good film in an advertisement?
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