Back in Action!

"James Bond back in action!" Goldfinger was in theaters during the year 1964 and was the third of the Bond saga. This advertisement says much about what the movie had to offer. Let's analyze according to advertisement's main ideas.
An advertisement can be broken down when discussed, providing for seven specific ideas. First, the banner has a direct objective - go see this movie! There is no doubt this was the goal of the author of this banner. The audience targeted consisted both of Bond fans from the previous films, and of film lovers. During the sixties, action film had not yet based itself as a genre, however the James Bond films began to do so.
This ad has been formatted to fit any still visual form of advertisement: banner, poster, newspaper, magazine, etc. The focus of the spectator goes directly to Mr. Bond and his mistress, however follows by the appalling "lifeless golden woman" that these characters are projected in. This concept implies that there is more than meets the eye in this episode of the Bond saga, and leaves the spectator with just a glimpse of what is to come. 
To the right of the golden woman, the headline, the catch phrase, and the information that the advertising designer want the spectator to know about before seeing the movie. The catch phrase is the header for this section, implying that the designer wanted this to be remembered by spectators and provide excitement and anticipation for the film. Followed by the catch phrase is the credit of the producers/writers, posted in smaller print, thus attracting less attention than the surrounding writing. Below the two credits is the name of the star of the film - Sean Connery. The name of the actor, if he or she is well-known and respected, can raise gross income of a feature film because the audience anticipates a better movie with that actor/actress. Connery, in this case, is the original James Bond, and is considered by many the best actor for the protagonist that is Bond. 
Under Connery's introduction as "James Bond 007" is Ian Fleming's name - the creator of the James Bond character.  Centered within the text in white and different font is the movie title "Goldfinger," clearly projecting that this is the title of the film. This is the most important part of the advertisement because it holds the text that needs to be remembered by viewers - the viewer needs to know the title of the film he must see.
Proceeding the title shows a few more names to be remembered and to accredit the main cast. Also provided are a few more credits, including companies, that provided a main piece to the building of the film.
The advertising design depicted in this banner wants to project as many reasons as possible for the spectator to go see the film: the mystique, the curiosity, the cast, and more. The Bond series has been known to revolutionize the genre of action, and it seems it has even done so through advertisement.

Iron Man drives the Audi R8 V10 Spyder

In this 2010 television commercial advertising the new and sleek car, the Audi R8 V10 Spyder, the Iron Man 2 film is used to grab its viewer’s attention. The advertising car company based its product off of the high percentage of interest towards superhero films from viewers everywhere, which can get them more purchases overall. Most commercials are targeted to persuade the viewer to want something whether or not they considered it before and when the advertisers want to really sell a product, they use something or someone relatable and well known to most of their viewers. The tagline of this commercial is, “It’s awe-inspiring, it has unbridled power, and it can also get the girl.” The marketers used this to show that the car is like Iron man in the way his suit is sleek, powerful and how he always manages to get the girl. This marketing idea is trying to make the car seem new and improved by using Iron Man as a comparison because they want people to buy this “amazing” vehicle and they realize that most superheroes always own cool products which makes the viewers want to have the same items. This advertisement does a good job incorporated and reconciling naughty in the way of using the film, Iron Man, as a marketing method because ideally, this commercial does not prove that this car is even a good product in the first place. Are you willing to base the consistency of a product off of the use of a good film in an advertisement?

Links:

http://www.youtube.com/watch?v=Eg_Dm5Hjj94
http://www.ypress.org/media/images/iron_man_2_twitter1jpg.jpg

Author: Jasmine Brown

Date: 14 November 2012

The Last Crusade

Here is a still from one of my favorite classic actions movies, Indiana Jones and The Last Crusade was the third installment of the Indiana Jones chronicles. In this picture we have Indiana Jones (Harrison Ford) being wedge between a tank and mountain side wall. In an effort to get aboard this tank he jump on to it from a high ledge. He safely made the jump but was confronted by the general who gave him a good punches to knock him out the tank. He barely caught on to the side of it and is trying to get back on it. Analyzing this picture shows the tight spot he was in. All the light source seemed to be pointed at Indy to show his facial reaction and his body language. This part of the whole scene was a major turning point. Indy is stuck between to hard objects and was slowly being squeeze, so it would look like he was about to die. By luck though, his father who was inside the tank shot the driver and manage to save Indy. Indy then got back up to fight and defeat the general while saving his father and friend. 

Die Hard or Go Home

This is a picture of Bruce Willis in the original 1988 classic action film, Die Hard, directed by John McTiernan. In this photo, Bruce Willis is slouched in a very intimidating position with his right arm slung in the window of a red car with a scolded look on his tattered face and a loaded gun underneath his skull tattooed left arm. The layout of this photo demonstrates how Bruce Willis plays a pivotal role within this film; his gun holder and tags around his neck show that he isn’t just any regular guy that just happens to own a gun but someone of the police force who was trained to carry and handle a weapon. His face serves as the lightest part of the picture along with parts of his arm and lower neck, meanwhile the darkest fragments of this picture if the background somewhat expresses an intriguing mystery of the situation the character is in at the moment; it is very hard to tell what part of the movie this picture resides. His tattoo exhibits a smiling skull with a top hat and a bow tie, which makes it seem that the character finds the subject of death as a laughable matter but in the way that makes him seem that he is not afraid of dying as long as he puts up a fight. His worn out clothing with burn and dirt marks and his scratched up face and arms merely illustrates what type of situations he is placed in and how he must be trying to defeat or had defeated the villain of this film by the structure of this photo. The overall photo confirms that the character is confident of his disposition and his lethal intentions will therefore lead him to his success. 

Links: 

http://actionflickchick.com/superaction/wp-content/uploads/2012/07/die-hard-bruce-willis.jpg

Author: Jasmine Brown

Date: 13 November 2012

A New Antagonist

Darth Vader is one of the most feared enemies of action film to date. In this screenshot from Star Wars Episode IV: A New Hope, he is the main figure. Dressed in a black suit, slightly in shadow due to the backlight, he is no less than intimidating. His surroundings only support this idea, with bodies all over the floor, a storm trooper who's body language projects fear, and an empty feeling that is projected out of the walls. The light in the background, however is the most significant. It seems as if Darth Vader is blocking the full capacity of the light, and is blocking anyone from reaching that positive projection of fluorescent shine. Ironically, it seems as if all hope lay behind Darth Vader, and there is no way through.

Feedback of Wisdom

I commented lately on a couple of blog posts - one from Guns, Girls, Action! written by one of my peers - http://gunsgirlaction.blogspot.com/2012/10/avengers-assemble.html?showComment=1352528054875#c7684158629712106378

And another post from a blog called The Film Thugs -
http://thefilmthugs.com/2012/01/12/jim-reviews-the-devils-double/

The first post introduces a picture from The Avengers, a hero action film that stars some of the most iconic super heroes of the comic book world. I liked "Smasher's" commentary on the topic because he analyzed the space surrounding the super heroes and how that reflects on emotion - specifically hope. Though ironic, the heroes stand in way of danger in order to protect the innocent, even when hope is hanging on by just a thread.

The second post is a review of  The Devil's Double, a film based on a true story. the post argues that the climax "falls apart" just because the audience knows what will happen. I argued that it is not necessarily what happens that makes the plot ideal, but also how the protagonist gets there.

Comments on a Blog

Under are two links I commented too. The first one is a comment on my fellow blogger, Jasmine. She analyzed a picture taken from the movie "X-men First Class". She analyzed a picture where Magneto was trying to lift up a submarine out of the waters. Behind Magneto is his friend Professor X who watches him do this incredible feat. This was a defying moment in the movie and I would not have recognize it if it were not for Jasmine who saw the significance of this moment. The other link is a youtube video and below you will see my comment. This video was a great review of the movie "Skyfall". The analyst showed a great knowledge of James Bond movie. He gave me a good understanding on what to expect from the movie but without spoilers. I recommend that you take a look at these links and leave a comment to let them know what you think.

http://gunsgirlaction.blogspot.com/2012/10/no-its-all-about-x-men-first-class.html?showComment=1352392387116#c6533898336307498604

https://www.youtube.com/watch?v=UpYQQOZGgkw